Every great sport needs global competition

Some people will always feel immune to the news and 28 of allrespondents agree that 'I find the economy boring and don't pay muchattention' This was most prevalent in Turkey (42). However, the flipside isthat seven in ten people (69) obviously think the economy is worth payingattention to. Eighty-nine percent disagreed with the statement in the US.Peace of mind comes with full pantries for 17 of all respondents. Thesepeople agreed with the statement 'I have started storing food in case pricesgo even higher'. The top two markets agreeing were Mexico (37) and the US(33).Bob Michaels said: "Warehouse clubs and bargain aisles in supermarkets areincreasingly prevalent in the US. Not surprisingly, with the recent history ofcommodity price increases, a sizable minority one third of Americans saythey are stocking up on food items."Economic instability and the uncertainty that accompanies it are changinglives too.

The network providesclients with cohesive global support and a comprehensive suite of researchsolutions. Synovate employs over 6,000 staff across 62 countries.For more information on Synovate visit http:// Chhatlani, VP of Marketing and Communications of Synovate,1-312-526-4359, . ) With the NFL putting expanding its sport outside the border of the US as one of its chief priorities, going as far as scheduling regular season games outside the US, its time to take a look at how the great sport can expand around the world and change its audience from being 99 American to something a little more diverse.At the center of it all is money of course, particulary ensuring that future growth is possible once the home market is completely saturated (LA is the second biggest city in the US and still doesn't have a NFL team). The dream of NFL commisioner Roger Goodell is that one day there will be enough fans in Europe to setup a team there, and there have even been talks of hosting the Super Bowl abroad to further create interest. London seems to be the prime candidate as the 250,000 American ex-pats living in the greater London area would snap those tickets up just like they have the last three regular season NFL games there. But hosting one game a year in one city in one country certainly won't accomplish the goal of creating a large dedicated fanbase. In order to do that, there will have to be some changes: Start out by hosting games in places with a lot of American ex-pats Canada, Mexico, England and Germany are prime candidates.

The NFL recognizes that in order to prove to other countries that American football is important it must be able to ride the interest of those who have already been fans since back when they lived in the US. Sports are an inherently social affair and the enthusiasm of one person can rub of on the next.Focus on promoting personalities and make the players more human. NFL needs to create a sense of glamor and personality to the players that goes beyond these players being 280lb guys in pads and having hidden faces behind the helmet. Since American football isn't an Olympic sport, it should seek to create some sort of international competition. Every great sport needs global competition.Think of a different name to promote the sport.