The Faulk Effect had reared it's ugly head

For global leaders ininsurance/healthcare, telecommunications and financial services, this deeperunderstanding cultivates a lasting, one-to-one relationship that aligns the mostappropriate value proposition to each consumer. For more information, visit Chordiant at Chordiant and the Chordiant logo are registered trademarks of ChordiantSoftware, Inc. The Customer Experience Company, Next-Best-Action, and Cx aretrademarks of Chordiant Software, Inc. All other trademarks and registeredtrademarks are the properties of their respective owners.Eastwick CommunicationsMo Mahmoud, 1-650-480-4058 (Media Relations)orHotwireLouisa Excell, 44 (0)20 7608 8350 (Media Relations)orMarket Street PartnersKaren Haus, 1-415-445-3238 (Investor Relations)Copyright Business Wire 2009. ) There are plenty of reasons the Miami Dolphins lost on Sunday.Ted Ginn's drops Chad Henne's inexperience The New Orleans Saints' unstoppable offense Tony Sparano's record skipping a beat The hastily preparedjambalaya they had for lunch.

The belief abound was that the Fins wouldn't succumb to the shootout-style of football New Orleans plays.And in the first half they even managed to force some turnovers from the Saints Things couldn't have been going more according to plan. I was already laying out my gloating outfit andqueuing up the fight song. And then, while halfway through a little jig, the rug was pulled out from underneath the Fins. Needless to say, I would jig no more.Leading football scientists refer to it as The Faulk Effect. They would have called it the Warner Effect (sounded too much like a hair loss/greying action), or the Az-Zahir Hakim Effect (too many hyphens), or the Dick Vermeil Effect (too much crying); but The Faulk Effect was decided to be best.What The Faulk Effect consists of is an uber-dominant offense that dictates games and destroys game plans. Having a dangerous offense that puts up points in bunches means less talented teams are forced to move faster to keep pace. In trying to keep pace, the other team abandons the way they win football games and just tries to emulate their opponent. You can throw Mothra at him for a bit, but the thing's a bug.

How can that beat a radioactive dinosaurThe point is (aside from avoiding downtown Tokyo) that both the '99 Rams and '09 Saints have the ability to force teams to play their style of football. And when they do score you have to respond, and thus begins the shootout you never wanted in the first place.When New Orleans starts to ramp it up, it takes a team out of their comfort zone and forces them to mirror the Saints. Teams that fall into this find out the hard way that they aren't New Orleans and that they don't have the tools to score the way the Saints can.Philly, Detroit, and the Giants all felt the symptoms of The Faulk Effect. New York had Eli Manning squander bomb after bomb deep, instead of handing off to their bread and butter of Ahmad Bradshaw andBrandon Jacobs. They controlled the football and kept Drew Brees eating gumbo on the sidelines for as long as they could. Miami even made some big plays that were unexpected, but very welcome. Then widereceiver Davone Bess fumbled and gave the Saints a touchdown right before the half.

Instead of being up a comfortable three scores, the Fins were now touchable. Safety Darren Sharper's quick pick-six after halftime had the Fins scrambling to respond and they overreacted.The Faulk Effect had reared it's ugly head. Which isn't to say Marshall Faulk is ugly, but rather that the effect itself is ugly Some might even call Faulk dashing...ahem. Moving on. In the first half the Fins had 10 first downs, seven on the ground and three through the air. After the half, Miami ended up with just six more first downs, this time with only one on the the ground and five through the air.