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- ADIs ultra low power ADXL345 three-axis iMEMS digital accelerometer extendsbattery life in portable consumer electronics, including cellular handsets,digital cameras and mobile gaming systems.NORWOOD, Mass.(Business Wire)Many of the most exciting features in todays portable consumer electronics arebeing enabled by motion sensing technology. Becauseevery new feature introduced to mobile gaming systems, cell phones, digitalstill cameras and other battery-operated electronics taxes already stressedpower budgets, Analog Devices has developed a new motion sensing devicespecifically for energy-constrained portable consumer products. The ADXL345three-axis digital iMEMS (integrated micro-electro-mechanical system)accelerometer is the lowest-power device in its class, achieving an 80 percentpower savings compared to competing three-axis inertial sensors. The ADXL345also incorporates an on-chip ADC (analog-to-digital converter) that dramaticallyreduces power consumption requirements in wireless handsets, personal navigationdevices and other mobile applications. "Motion sensing has become a desirable technology for a range of mobileproducts: as cell phones add pedometer functions for health-conscious consumers;phones and digital cameras adopt landscape-to-portrait and horizon-orientationphoto features; and mobile entertainment devices integrate wrist movement,shaking, rolling and other actions into the interactive gaming experience," saidBill Murphy, product line director, Micromachined Products Group, AnalogDevices. "ADIs newest iMEMS product addresses two important pain points inthese areas by lowering the current consumption of the ADXL345 to as little as25 microamps and increasing the resolution across the entire measurement range."The ADXL345 motion sensor incorporates an on-chip FIFO (first-in/first-out)memory block that stores up to 32 sample sets of X, Y, and Z data.

By samplinginput data to determine if the system should be actively responding to a changein movement or acceleration, the new motion sensing devices save additionalsystem power by off-loading that function from the host processor. Typically, ahost processor consumes a dominant amount of system power budget, so allowing itto remain in sleep mode as long as possible can dramatically decrease overallpower usage upwards of 75 of the budget, when utilized effectively. About the ADXL345The ADXL345 ultra-low-power digital accelerometer has an output data range thatscales from 0.1 Hz to 3.2 kHz, unlike competing devices, which have fixed100-Hz, 400-Hz, or 1-kHz data rates. The ADXL345 alsomeasures dynamic acceleration resulting from motion or shock and with a 10,000-gshock rating is well suited for applications such as hard-disk drive protectionin personal computers.

Featuring resolution of 4-milli-g/LSB (least-significantbit) across all g ranges, single tap and double tap detection, activity andinactivity detection, free fall detection, and user-programmable thresholdlevels, the new accelerometer also includes IC and three- and four-wire SPI(serial peripheral interface) digital interfaces and a voltage range of 1.8 V to3.6 V. Product AvailabilityThe ADXL345 three-axis iMEMS digital accelerometer is available today inpre-production quantities with volume production scheduled for February 2009.The ADXL345 comes in a small, thin 14-lead LFCSP and is priced at $3.04 in1,000-unit quantities. For more information, visit http:// About Analog DevicesInnovation, performance, and excellence are the cultural pillars on which AnalogDevices has built one of the longest standing, highest growth companies withinthe technology sector. Acknowledged industry-wide as the world leader in dataconversion and signal conditioning technology, Analog Devices serves over 60,000customers, representing virtually all types of electronic equipment. http:// is a registered trademark of Analog Devices, Inc. For more information on ADI's most recent product releases, visit our PressRelease home page. For Analog DevicesEditors Only Contact:Howard Wisniowski, orAndrew MacLellan, Copyright Business Wire 2009.

Just when you think you can take a breath, Italian football hits you where it hurts. There is no rest for the players of Serie A with a mouthwatering round of midweek games this week.What a mix of matches is in store.Title contenders put their credentials on the line, legendary outfits aim to continue their revivals and a coach prepares to face his demons.Not a bad little recipe for excitement over the next few days as we move another step closer to deciding who will win this year's Scudetto. At least five fixtures stand out as "must-see" encounters.. It's the battle to decide who is this season's real revelation at the Ennio Tardini stadium. Both sides are firmly in the battle for Europa League places - much better than either expected to be.Parma's stock took a knock at the weekend, no doubt about it.However, they will look to bounce back from defeat by Atalanta and remain a tough prospect on their own ground.Their visitors, Bari, have gone from strength to strength. Holding Inter to a draw was the precursor to a fine run of results which has seen them lose just once so far this season.A draw may be the most likely outcome but you simply could not rule out a win for either team.. It ultimately allowed the Viola to sneak into the Champions League ahead of the Grifone.This term, both teams need the points to steady the ship.The Rossoblu have been dreadfully inconsistent, including weekend defeat to Cagliari and that 5-0 thrashing by Inter.