MORGAN HILL CA Jan 21 MARKET WIRE Save The World Air Inc

The costs and resources required to be expended to maintaincompliance with NASDAQ requirements were determined to outweigh thebenefits received from continued listing. Our Board believes thatshareholder value is best served through reducing costs and focusing onthe business plan rather than maintaining the current public reportingstatus and NASDAQ listing."About NitchesNitches is headquartered in San Diego, California with offices in New YorkCity, Los Angeles, Dallas and Hong Kong. The Company's shares are tradedon the NASDAQ Capital Market under the symbol NICH.Except for historical information contained herein, the statements in thisrelease are forward-looking and made pursuant to the safe harborprovisions of the Private Securities Litigation Reform Act of 1995.Forward-looking statements involve known and unknown risks anduncertainties that may cause the Company's actual results in futureperiods to differ materially from forecasted results. Those risksinclude, but are not limited to, statements as to plans to delist fromNASDAQ, deregister from the SEC and plans to file a Form 25 and a Form 15and the timing thereof; and to have our common shares quoted on the PinkSheets. These and other risks are more fully described in the Company'sfilings with the SEC.Contact:Paul WyandtWeb: http:// Email ContactPhone: (858) 625-2633 (Option 1: Corporate)Copyright 2009, Market Wire, All rights reserved.-0-.

Navy, Notre Dame seems to be ready to make its way up the polls.If the Irish can take care of their opponents the next two weeks, it isn't unfathomable to find them somewhere in the range of Nos. 18-20 heading into a very important November 14 matchup with Pittsburgh. Some people have overlooked the Panthers, and if they can also take care of business the next two weeks against SouthFlorida and Syracuse, this game will push for the game of the week.Notre Dame cannot reach a BCS game without running the table, including a win against a top 15-ranked Panther team. There are still plenty of "if's" out there (including a six-game winning streak), but Weis knows his team will need more of the luck of the Irish (is that even possible), now more than ever.One question looms for this team: Can it run the tableMy response: Why notIf I were a betting man, I wouldn't bet on it due to the number of last-minute wins and the Irish defense, or lack thereof.

However, with Michael Floyd expected to return at latest for the game against Pittsburgh, and an improving defensive front seven, Notre Dame will be at full strength heading into its deciding stretch of the season: at Pittsburgh, vs. Connecticut, and at Stanford.Again, a big if, but if Weis and his team can take care of their competition, they will have made a strong case for a BCS bowl game bid.Another thing going for them: The BCS computers seem to have a small crush on this year's team compared to rest of college football. The computers have Notre Dame's schedule ranked as the 19th hardest in the country.The Irish need to finish in the top 14 in the BCS rankings in order to be eligible to be invited to a BCS bowl this year If they get as high as No. 8 somehow, they will be a lock for a bid.Although many will say the biggest test of the remaining schedule is against Pitt, a case can also be made for the season finale in California against Stanford. If Notre Dame enters the game with a 9-2 record, expect the Cardinal to do anything possible in order to serve as this year's BCS late-season spoiler.It will be interesting to see how the pass defense turns out in the home stretch of the '09 campaign The Irish will go as far as their defense will bring them.

MORGAN HILL, CA, Jan 21 (MARKET WIRE) Save The World Air, Inc.'s (OTCBB: ZERO) ELEKTRA(TM) Technology ishighlighted in the February 2009 edition of Popular Science Magazine. Theissue was recently released to subscribers and is hitting the newsstandsnow.The article, titled "Planet Fixers, Clever Innovations for a GreenerFuture," highlights technologies that are being developed to providesolutions to existing environmental and energy production issues. Asection of the article called "Diesel Diet" focuses solely on STWA'sELEKTRA technology."Since this article was released we have received numerous phone callsfrom companies and organizations worldwide looking for more informationon the ELEKTRA," commented Cecil Bond Kyte, Chairman of Save The WorldAir, Inc. "The excitement and anticipation of the release of our productsis very rewarding to everyone on the team at STWA. "Even a smallpercentage fuel savings, when you're talking about fleets that consumemillions of gallons annually, quickly becomes meaningful," added Kyte."We are enthusiastic about the prospects for this and other technologiesat the company. As a significant shareholder myself, I am motivated towork diligently with our partners at Temple, our engineers, staff andconsultants to ensure a rapid and effective market roll-out," stated Kyte.About Save The World Air, Inc.Save The World Air, Inc. develops and licenses patented and patent pendingflux field pollution control and performance improvement technologies,including the ELEKTRA, ZEFS and MKIV, which have been scientificallytested and proven to significantly reduce harmful exhaust emissions,improve performance and enhance fuel economy.